A vibrant celebration of Filipino culture is set to unfold this weekend in East Austin, coinciding with the launch of the magazine TAYO NA sa Sari-Sari Store. This unique publication shines a spotlight on Filipino artists and creators, transforming the expansive Millennium Youth Entertainment Complex into a traditional sari-sari store—a beloved family-run convenience shop found in the Philippines.
The event, spanning two days and open to the public at no cost, will showcase a variety of Filipino artists, food vendors, and musical performances, featuring acts like Adobro, the Austin Filipino Cultural Dance Troupe, and cybr.grl.
Connecting Creatives
Joi Conti, the magazine’s founder and a talented photographer, describes TAYO NA as a resource designed to connect Filipino artists in Austin with potential job opportunities. The magazine serves as a “yellow pages” for the community, encouraging local creators to promote their work.
The inaugural issue, released in 2023, highlighted notable local designers such as Andrew Dunlavey, Bobby Dixon, and Himaya Manawari, along with popular grocery stores like Filipino Asian Mart and Round Rock Asian Market.
Conti reflects on her inspiration for the magazine, stating, “Every issue’s theme is drawn from my childhood experiences.” For the upcoming issue, she envisions what an Austin-based sari-sari store would look like, filled with art and creativity.
A Vision for Growth
With a vision to publish three free issues, Conti acknowledges that the magazine might evolve as the community of Filipino makers in Austin continues to develop. She received funding from the city to print the nearly 50-page magazine, with additional support from sponsors and in-kind donations.
The launch party is part of the Austin Studio Tour and is organized in collaboration with Asian Season ATX, a nonprofit dedicated to uplifting the voices of Asian American, Native Hawaiian, and Pacific Islander communities.
Taking place Saturday and Sunday from 11 a.m. to 5 p.m., the event invites individuals from all walks of life to join the celebration. “Bring your entire town,” Conti encourages, emphasizing the inclusive spirit of the occasion.
