In her latest venture, pop sensation Charli XCX takes a bold step into the world of film with “The Moment,” a mockumentary that explores the chaotic life of a megastar. While the film aims to provide a humorous glimpse into the music industry, it ultimately falls short of its ambitions.
Set in the fall of 2024, the narrative follows Charli, played by herself, as she navigates the aftermath of her successful album, “Brat.” In a bid to capitalize on her popularity, Atlantic Records strikes a sponsorship deal with a conservative British bank to introduce a Brat-themed credit card aimed at young LGBTQ+ customers. This leads Charli to pose a critical question: how does the bank determine the sexual orientation of its clients?
The story takes a darker turn when the label hires a renowned documentarian, Johannes, portrayed by Alexander Skarsgård, to capture her upcoming world tour. Johannes emerges as the film’s most compelling character, a self-serving diva who undermines Charli’s long-time friend and creative director, Celeste (played by Hailey Gates). He conspires with the label to oust Celeste from the tour while feigning respect for Charli, all the while making sweeping changes to her artistic vision. His excitement grows when Charli mysteriously disappears, as he envisions a documentary akin to the one made about Amy Winehouse.
Despite Johannes’ over-the-top antics, the film struggles to deliver humor. Charli’s attempts at wit often miss the mark, and the film’s comedic elements, including extravagant stage designs, fail to elicit laughter. Director and co-writer Aidan Zamiri’s execution lacks the necessary finesse, leading to missed opportunities for satire. An incident where Charli inadvertently triggers a global financial crisis by offering free concert tickets in exchange for credit card sign-ups reads better on paper than it plays out on screen.
Even a cameo by Rachel Sennott, who plays a caricature of a queerbaiting party-goer, does little to elevate the film. Perhaps the most significant oversight is the minimal inclusion of Charli’s music, which fundamentally draws audiences to her story.
Nonetheless, credit is due to Charli for her willingness to explore new creative avenues and for portraying herself in an unflattering light. A poignant moment occurs when she confesses her shortcomings as a friend to Celeste, showcasing her vulnerability. This element transforms “The Moment” from a total misfire into an intriguing, albeit flawed, endeavor. It might have succeeded in demystifying the pop star persona if only it had embraced a more humorous approach.
The Moment
Starring Charli XCX and Alexander Skarsgård. Directed by Aidan Zamiri. Written by Aidan Zamiri and Bertie Brandes. Rated R.
