After nearly three decades at the helm of Hoover’s Cooking, chef Hoover Alexander is embarking on a new chapter in his life and career. Celebrating over 40 years in the Austin restaurant scene, Alexander is making it clear: “I’m not retiring, I’m rewiring.” This declaration came during a heartfelt gathering of supporters, patrons, and friends who came together to honor his legacy.
Reflecting on the challenges posed by the pandemic, Alexander noted that Hoover’s has struggled to regain its footing in terms of finances and staff retention. Despite his best efforts to revive the restaurant, he acknowledged that the establishment has not returned to its former glory. The dine-in service at Hoover’s officially closed on May 31; however, the restaurant will continue to provide take-out meals, catering services, and merchandise from its location on Manor Road.
By stepping back from the demands of daily dining operations, Alexander aims to prioritize his health and achieve a better work-life balance. “This business can just eat you up, and I’ve not been able to do so many things, from weddings to reunions,” he explained. “I want to be able to enjoy some of the fruits that I’ve missed out on.”
The journey of Hoover’s Cooking began in 1998 when Alexander was determined to establish his restaurant, even considering locations as far south as Corpus Christi. Ultimately, he found a perfect spot on Manor Road, which he described as a “divine stirring.” The area holds personal significance for him, having been historically divided along racial and socioeconomic lines. “To be able to be in this place when we need even more than ever to bring people together? Like, wow, I was supposed to be here,” he remarked.
This mission to foster unity is encapsulated in the restaurant’s motto, encouraging patrons to “raise their forks and lower their swords,” a phrase that can be found on various merchandise, including T-shirts and food trucks.
During the celebration, Mayor Kirk Watson presented Alexander with a symbolic “key to Austin,” recognizing his contributions to bridging divides in the community. “At a time when there’s a lot of division, at a time when we are always engaging in partisan activity… What Austin and the world needs more of is the soul and the spirit of this man right here,” Watson stated, highlighting the profound impact Alexander has had on the community.
