In 2025, Americans collectively spent over $2.6 billion on the subscription-based platform OnlyFans, solidifying the United States as the leading country in terms of expenditure on the site. Among the cities that contributed to this remarkable figure, two prominent Texas cities, Houston and Dallas, ranked among the top 20 worldwide for spending on OnlyFans. Austin also made a notable appearance on the list.
OnlyFans, a platform allowing content creators to monetize their work through subscriptions, saw Americans’ spending far outstrip that of other countries. The $2.6 billion figure was nearly five times higher than the £531 million spent in the United Kingdom, which held the second position in spending. Globally, OnlyFans generated $7.2 billion in revenue during 2025, marking a 9% increase from the previous year.
In Texas, spending on OnlyFans content reached a remarkable $58 million in 2025, with Houston contributing approximately $32 million, placing it 11th in worldwide spending. This figure represents a 4.09% increase from 2024. Meanwhile, Dallas saw subscribers spend around $26 million, ranking 15th globally, though this marked a slight decrease of 1.28% compared to the previous year.
Here are the top 20 cities with the highest overall spending on OnlyFans:
- New York City – $87 million
- Los Angeles – $71 million
- London – $71 million
- Milan, Italy – $58 million
- Sydney, Australia – $58 million
- Chicago – $47 million
- Melbourne, Australia – $47.6 million
- Brisbane, Australia – $38.9 million
- Mexico City, Mexico – $38.9 million
- Paris – $38.9 million
- Houston – $32 million
- Toronto, Canada – $32 million
- Bangkok, Thailand – $31.9 million
- Atlanta – $26 million
- Dallas – $26 million
- Rome, Italy – $26.1 million
- Madrid, Spain – $26.1 million
- Santiago, Chile – $26 million
- Singapore – $26 million
- Helsinki, Finland – $21.3 million
When examining the data by region, Houston ranked fifth in total spending in North and South America, while Dallas secured the eighth position. Austin also achieved recognition, landing at 16th with $17.5 million spent in 2025, reflecting a modest 0.87% increase from the previous year.
The top 20 cities in North and South America with the highest spending on OnlyFans are as follows:
- New York City – $87 million
- Los Angeles – $71 million
- Chicago – $47 million
- Mexico City, Mexico – $38.9 million
- Houston – $32 million
- Toronto, Canada – $32 million
- Atlanta – $26 million
- Dallas – $26 million
- Santiago, Chile – $26 million
- Denver – $21.3 million
- Seattle – $21.3 million
- San Diego – $21.3 million
- Montreal, Canada – $21.3 million
- Miami – $17.5 million
- Las Vegas – $17.5 million
- Austin, Texas – $17.5 million
- Philadelphia – $17.5 million
- Bogota, Colombia – $17.5 million
- Sao Paulo, Brazil – $17.5 million
- Orlando, Florida – $14.3 million
