Texas has emerged as the second-highest spender on OnlyFans in the United States, with residents investing approximately $248.4 million in 2025. This places the state behind only California in terms of total expenditure.
Among Texas cities, Houston and Dallas stand out as significant contributors to this creator economy, generating more revenue than their residents spend. However, cities like San Antonio and Fort Worth face notable deficits, where consumer spending greatly outstrips local creator income.
In detail, Texas residents allocated $248.4 million to OnlyFans in 2025 while creators in the state earned $160.9 million, leading to an $87.5 million deficit. This substantial spending accounts for nearly 10% of the total national expenditure of $2.63 billion on OnlyFans.
Houston topped the state’s spending charts, with residents contributing $31.99 million, resulting in a surplus of $7.9 million. The Spring area of Houston alone accounted for nearly $2.5 million, while the Humble/Atascocita/Kingwood market followed closely with $2.13 million spent.
Dallas also demonstrated strong engagement, with a total expenditure of $26.17 million and a per-capita density of $201,308 for every 10,000 residents, the highest among Texas cities. This resulted in a $4.6 million surplus, indicating a thriving creator economy. In contrast, Fort Worth reported a $7.7 million deficit despite spending $10.24 million.
Despite the impressive figures in Houston and Dallas, the creator economy does not extend uniformly across Texas. Sam Pierce, CEO of OnlyGuider, highlighted the striking disparity between Fort Worth and Dallas, noting that while they are part of the same metropolitan area, their OnlyFans creator economies operate in distinctly different ways.
In Central Texas, the spending patterns reveal further challenges. Bexar and Travis Counties, which ranked third and fourth in spending respectively, struggled to match local creator revenue with consumer demand. Austin residents spent $17.54 million but only generated $13.9 million, leading to a $3.7 million shortfall. Similarly, San Antonio’s $17.4 million expenditure contrasted sharply with a mere $5.8 million in creator revenue, culminating in an $11.6 million deficit.
OnlyGuider attributes San Antonio’s high consumer spending, driven by its large military population, to a lack of local creator infrastructure.
The methodology behind OnlyGuider’s analysis involved a proprietary financial model that assessed search intent, traffic quality, audited revenue data, and platform statistics to estimate the distribution of the global $7.2 billion OnlyFans economy across different regions.
